During the day, the building presents a sleek, monolithic appearance. The white vertical fins unify the upper levels, their repetitive rhythm creating a sense of order and elegance. The contrast with the large, uninterrupted glass walls of the ground floor is stark yet harmonious. This transparency on the ground level is a deliberate design choice, serving to open up the interior to the public and blur the boundary between the showroom and the urban environment. The cantilevered second story, with its deep shadow lines, adds a sculptural quality to the composition, while the integration of a dramatic, enclosed spiral staircase provides a striking visual focal point.
As evening falls, the architectural language shifts dramatically. The showroom transforms into a luminous beacon, with the interior lighting becoming a key part of the exterior design. The warm glow from within filters through the translucent louvers, revealing the internal layout and activities in a soft, inviting manner. The building’s illuminated form contrasts sharply with the dark sky, creating a powerful and memorable presence. The strategic use of light accentuates the building’s form and highlights key architectural features, such as the sculptural spiral staircase, which glows within its glass and metal enclosure.
The design is conceived as a holistic experience, integrating the building with its surrounding landscape and the urban context. The ground plane is designed to be highly accessible and engaging, with pedestrian areas and subtle landscaping. From the nearby highway, the building acts as a landmark, with its clean lines and glowing facade visible from a distance. The choice of materials and the play of light ensure the building remains dynamic and impressive throughout the day and night, presenting a professional and impactful image for a showroom and reflecting a forward-thinking architectural vision.
